Yesterday, I spent the morning with Downy and Lauren Conrad for the unveiling of their Closet Love Affair campaign in partnership with California Closets. Downy will use Pinterest to reveal how caring for your clothes will help you fall back in love with your closet.
“Over time clothes can lose the appeal they had when you first purchased them,” said Carolina Rogoll, Downy’s Brand Manager. “Whether it’s refreshing that flirty top, making sure that black pair of skinny jeans stay black- and not charcoal – or keeping that tee soft, Downy works like ‘conditioner for your clothes,’ providing protection, softness and freshness benefits so you’ll love them just as much as the day you purchased them.”
Focusing on the importance of scent to reinvigorate your closet, Downy set up the room by wardrobe personality and mixed and matched pieces from Lauren Conrad’s LC collection for Kohl’s.
For those in need of a closet makeover, Downy is launching a #ClosetLoveAffair sweepstakes on Pinterest for the opportunity to see how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with your closet. Lauren Conrad will “repin” her favorite Downy inspired LC Lauren Conrad outfits on Pinterested each week for the duration of the sweepstakes. With every unique repin, pinners will be entered for a chance to win a weekly prize of $100 gift card from Kohl’s to purchase the LC collection. For those who do not win a weekly prize, you will be entered to win the Grand Prize of a Downy scent-inspired closet from California Closets, a $250 gift card from Kohl’s and consultation with Elle-secured stylist.
The sweepstakes will from Sept. 18 through Oct. 16th. Learn more at pinterest.com/downy