OMG this is such a surprise! Living Proof, the awesome hair brand developed in Cambridge, Ma (ahem the town over from where I grew up!) announed today that Jennifer Aniston will become a co-owner and hair care spokesperson for the brand. Living Proof was founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of Polaris Venture Partners, a leading venture capital to develop products from a molecular level and by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women’s toughest beauty problems.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO, Jill Beraud. “We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business.”
I’m so excited!!