Timberland Keeps it Warm at Sundance

Official Sundance Film Festival 2012 Timberland Jacket

Once upon a time I was a Sundance Film Festival volunteer–as in one of those people that goes to Park City for 2-weeks just to walks you to your seat or give you to directions to the next venue in exchange for an all access pass! That of course was pre-blog, pre-press passes for bloggers and all that jazz I now take for granted. It was in 2005; I was in my early-20s and thought I had died and gone to heaven to be in the presence of  Gwyneth Paltrow, John Malkovich, Jennifer Aniston, Justin Timberlake and just about every celebrity you could ever imagine. Kenneth Cole was the sponsor that year, although the jacket they gave out for the crews, filmakers and celebs were—meh (I don’t think I’ve worn mine since). This year (and for the past 3 seasons), Timberland has been the official  Footwear and Outerwear Sponsor and all I can say is that I’m jealous. The women’s jacket this year is so hot!!

Additionally, they are using their Sundance presence to do a little good and elevate their Fade to Green platform. Fade to Green was designed to serve as a reminder that, like Timberland, film goes beyond commerce to celebrate innovation, self expression and style.  To raise awareness and inspire action around earthkeeping, Timberland will reward consumers for their commitment to the environment and protecting the outdoors through on-site activities in Park City and online activations via Twitter and Facebook.

“We’ve designed our presence at this year’s Sundance Film Festival around our longstanding philosophy of ‘doing well and doing good,’ to help affect real change and create a more sustainable world.” said Maile Buker, senior director of marketing for Timberland North America. “By engaging with attendees of the Festival as well as the folks following along at home, and encouraging them to share the positive ways they work to preserve the earth, we’re able to connect as a caring community and inspire those looking for simple ways they can make an impact.”

In addition to some other social activations, Timberland is using their Green Scene space in Park City, to give festival-goers the opportunity to pledge Random Acts of Earthkeeping – the small things they do each day to minimize their impact on the environment – and pose for fun photos with their favorite green activity prop for a chance to take home a limited-edition Timberland® scarf.  Followers at home can also participate by sharing their pledges with @Timberland on Twitter using the hashtag #Sundance to enter to win one as well. Now my only question is, how do I win a jacket?