ghd and Katy Perry Partner for the New Scarlet Collection Campaign

Katy Perry for ghd campaign, photographed by David La Chapelle

Hair Straightener, extraordinaire brand, ghd is partnering with Kate Perry again this season for their new Scarlet Collection Limited Edition. The Art-Deco inspired collection was photographed by the infamous, David La Chapelle (he also shot the previous Perry/ghd campaign), in a twisted, vampy fairytale scene, of which Perry portrays a sultry Snow White set in Manhattan during the roaring 1920s — which all reads very burlesque to me. Armed in a rich scarlet case, the straightener is all black with red plates.

ghd Scarlet Collection

I love this brand. I recently acquired my first ghd straightener, and I find it so original the way they embed elements of fashion and art into every collection. If you’re looking to invest in a high-quality, high-fashion styling iron check them out. I’m hooked on my 1″ styler iron — it has a swivel cord so it never tangles or is uncomfortable to use at any angle of straightening; it beeps once it’s reached it’s optimum temperature 347-365 degrees fahrenheit; and goes into sleep mode after 30minute if not used (which is a feature I very much appreciate since it’s irradiated my fear of leaving the house with it on). Only downfall is you can’t adjust the head settings, which isn’t much of a problem for me since I need it at a high setting for my frizzy, thick hair. Plus, I was taught it’s better to go higher heat with quick strokes, then longer strokes with lower settings. And as an added bonus all of their collections come in a stylish (heat-resistant) travel ready purse.

The new Scarlet Collection Limited Edition ($240) will be available November 1st on and Sephora stores nationwide.