Matthew Williamson Launches MW Line

Matthew Williamson and Dree Hemingway

Gossip Girl made me in love with Matthew Williamson. Every time I’d walk by this store I’d fall for his colorful prints and whimsical long maxi dresses –although the $2,500 price tag generally kept me from walking inside. Why torture myself? So when I received an invitation from Refinery29 to the exclusive launch party of his new diffusion line MW Matthew Williamson, I was all over it!

With Dree Hemingway on his arm (looking stunning in her MW mini dress), Matthew Williamson walked the store mingling with guests and posing for pictures.

“The aim was really to offer a broader collection, with more units than we have in the line–I think it spans about 250 pieces in the diffusion line,” Williamson told Racked. “The idea is to have it at a lower price point, more accessible, and offer a slightly different slant on the main line. The main line is known more for print and colour and that sort of red-carpet aesthetic, glamour and jet-set and all those kind of ideas. So whilst those ideas have some synthesis within the diffusion line, I wanted to make it more about an urban wardrobe and less about speciality pieces.”

MW Logo and Collection
Guests at the MW launch party
You don't have to text me MW, I'm right here!

The collection ranges from $200-800, and is available in their Matthew Williamson store located at 415 West 14th Street, NYC