10/22: Lancome Unveils Genes Day to Support St. Jude Hospital

Lancome declares October 22nd Genes Day –who knew you could do that? Then again it’s for a great cause, so we endorse it! The day will serve as fundraiser in support of St. Jude Children’s Research Hospital, with the luxury brand pledging to donate a minimum of $100,000.  Go Lancome!

How are they doing it? With your help! Last year Lancome launched Genifique Youth Activating Concentrate, which I have yet to try but have heard good things. In honor of their claim that the product delivers results in seven days, Lancome is donating $7 from the sale of every bottle to St. Jude on October 22nd.

For anyone who wishes to try the product prior to purchasing, visit a Lancome counter on the 22nd for a complimentary deluxe seven-day sample (no purchase necessary).

With all these 7’s running around, I wonder why they picked the 22nd for this philanthropic effort. Then again, it’s for such a great cause, who cares. Long live Genes Day!

Price: $78/1oz, $98/1.5oz, $125/ 2.5oz. For more information and to purchase Genifique Youth Activating Concentrate visit lancome-usa.com.

To learn more about St. Jude Children’s Research Hospital visit www.stjude.org