Essie recently introduced a brand new collection that is a hybrid line between nail color AND nail care called Treat Love & Color. We’ve seen a rise in brands creating more good-for-you nail color to address all the damage we do to our nails with non-stop nail polish application and gel manicures — Sally Hansen launched Color Therapy at the end of last year — and now Essie has launched the “BB cream of nails,” with the new Treat Love & Color collection. While Sally Hansen has gone the oil route (Argan oil to be exact), Essie’s new formula is composed of collagen, camellia leaf extracts, and brightening pigments, to strengthen and improve overall nail health over time with continuous use. They also require no bottom or top coat, which is pretty cool. See swatches and review below!