Today NIVEA is launching, “Style, Uncapped,” a customized lip care design campaign that lets you personalize their lip care lid. To celebrate the launch, NIVEA tapped fashion designer Rebecca Minkoff for the official unveil the campaign, hosted at The Standard Hotel in NYC. In support of the program, Minkoff created a limited edition design inspired by her spring 2013 collection which is also available for purchase.

“I’m thrilled to be partnering with NIVEA,” said Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of it’s kind program, we will give everyone in America the opportunity to make their lip cap