A few weeks ago Charlie and I stopped by Splendid’s pop-up store in Soho with some of gal-pals to celebrate their Spread Softness campaign. If you’ve ever owned one of their tee you know softness is synonymous with the brand. But their crusade to make the world a softer place has more dimension. At Splendid, they believe that softness comes in many forms. Even more so than their cozier then ever fabrics, its about appreciating one another, celebrating special moments, family, and being a catalyst for kindness. The smallest gesture can have the biggest impact on someone’s day. And they want to encourage everyone doing their part to make this a softer world!