Confession: I have a major girl crush on Dineh Mohajer. She’s the co-founder of Smith & Cult but also fun fact… the original founder of Hard Candy, and those pastel square nail polishes with the gummy rings on top, which I used to compulsively buy at Urban Outfitters as a teenager — so the inner teenager in me actually freaks out every time she’s in town and I get to share the same air space as her. Since she sold it to LVMH, it’s a totally different brand now with meh packaging, she launched her newer venture of Smith & Cult in 2014. Originally a nail polish brand (their packaging is epic!), they launched lip and eye over the past year and this year expanded into face! Their top sellers are actually The Tainted Lip Stain shade, Kissing Tiny Flower, followed by 1972, the rose gold nail polish that made headlines for them (Byrdie reported it sold out in less than 8 hours for them).

I recently joined Dineh and the team in NYC to celebrate and play with their new Fall 2017 collection. This collection features all new shade extensions in almost all of their existing categories, which is super exciting. I’ve only played with half the collection, the rest I swatched at the event for sneak peek at what’s to come later this month!

Book of Sun, “Chapter 2”, $40

A blush and bronzer duo that features a rosette shade and a toasted taupe for a vibrant and glowing complexion. Full disclosure, I only played with this at the event so I don’t have an official opinion yet but I did get to swatch it!