Sick of paying top dollar to look fabulous just to have that fierce red start to fade wash after wash.  Keep that vibrant red color with Pureology’s new Reviving Red collection, the first oil-infused system specifically designed to restore, protect and illuminate all shades of red and copper colour-treated hair.  The system includes a full range of products that are designed to not only preserve hair color from root to ends with a Reviving Red Shamp’oil, Reviving Red Reflective Condition