Behind the Scenes with Katy Perry & Jake Bailey from the COVERGIRL #instaGLAM Photo Shoot

Covergirl #instaglam collection

Every day on Instagram, 55 million photos are uploaded, 86.4 million comments are posted and 691.2 million users like photos in their feeds — crazy right? So it’s no wonder our innovative friends at COVERGIRL unveiled Katy Perry’s television commercial for the #instaGLAM collection on their instagram channel first before the ad campaign hit news stands and television screens — you’ve all seen it right? The #instaGLAM collection features COVERGIRL’s Ready, Set Gorgeous Foundation Ready, Set Gorgeous Pressed Powder, Ready, Set Gorgeous ConcealerColorlicious Lip GlossXL Nail Gel and Bombshell Curveacous Mascara (both Katy and my favorite from the collection!).