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YOU’RE INVITED: John Frieda Destination Style Salon Tour

New Launches from John Frieda

On May 13th John Frieda is kicking off their Destination: Style Salon Tour. First stop, NYC’s Times Square, then onto 10 additional cities to help women in their pursuit of life-changing hair.

Led by celebrated stylist and John Frieda® International Creative Consultant Harry Josh, the John Frieda® expert team will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda® solutions. The tour will also showcase the brands newest products including Precision Foam Colour, Full Repair, Fizz-Ease 3-Day Straight, Sheer Blonde Go Blonder Controlled Lightening Spray and Luxurious Volume Anytime Volume Refresher.

All I can say is if you have any hair concerns or ‘how-to’ questions and you have the opportunity to meet with Harry Josh

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What’s In Katie Holmes Bag? John Frieda Precision Foam Colour

Katie Holmes in “The Decision”

John Frieda’s Red Carpet premiere is tonight, starring Katie Holmes in the short film, “The Decision.” The film offers a first look at John Frieda® at-home hair colour range, Precision Foam Colour. With a full spectrum range of 20 shades in a foam texture, this series is the biggest launch in the history of the John Frieda brand. So why not blow it out and make a movie?

The film depicts Joan Hudson (Holmes), a distraught high-profile actress, who makes the nerve-wracking decision to leave her colourist and color her own hair! We can go ahead and predict the rest… she uses John Frieda® Precision Foam Colour and gets flawless results that would rival any salon job. And she did it all by herself –it’s probably her guilty pleasure! Or who knows, maybe there’s more to the story. Stay tuned since right after

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