On a miserable day in NYC, I walked into Philip Pelusi’s Tela Design Studio with my unruly, frizzy, rained on hair ready to try their new 85% USDA certified organic keratin smoothing hair treatment ($125). Unlike most keratin treatments on the market, this one is plant based (most are extracted from animals) and free of formaldehydes, sulfates, and parabens.

The semi-permanent hair care lasts 4-6 weeks and contains Pelusi’s patent-pending phyto ceramide complex, which works to rearrange the keratin bonds deep with hair to help renew hair to a silky and lustrous state while smoothing and straightening. Now I’m no stranger to Keratin, I’ve tried different types of treatments as well as styling products that contain it, however this was my first