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NYFW: Backstage at Rolando Santana with Patrick Melville & Aveeno

Backstage at Rolando Santana Spring/Summer 2013 runway show, Patrick Melville created a very pretty, natural 70s beach chic blow-out using Aveeno products! His ultimate power tool being AVEENO’s NEW Pure Renewal™ Dry Shampoo. And best part is it’s easy to recreate at home and affordable (two adjectives not generally associated with fashion week!)

“I chose this subtle, 70’s inspired style that gently swept tresses around the face to give a wispy, natural look,” commented Patrick.  “The dry shampoo literally transforms the hair texture for more a more dramatic look.”

 Using Aveeno products, here are 3 easy steps to create a beach-texture hair blow-out:

1.  Prior to blow-drying, apply a volumizing spray at root and smooth a styling glaze through the length and ends of damp hair.

2.  Blow-dry hair straight with

Patrick Melville for AVEENO: Win Nourish+ Shampoo & Conditioner

Quality hair time with Patrick Melville!

I’ve been a huge fan of the Patrick Melville Salon for some time now. I used to frequent the salon when I worked in Rockefeller Center and exercised at The Sports Club LA (where the salon is located in NYC).  Although in all my visits (and they are literally responsible for some of my best blow-outs and manicures), I’ve never had the pleasure of meeting Patrick himself until Fashion Week.

Aside from running his successful salon and being one of the most sought after celebrity hair stylists, Patrick is also a consultant for AVEENO’s hair care lines. And as a major perk of being an AVEENO Ambassador (yay for me!), I was offered some one on one time with the hair guru and a blow-out. We talked about AVEENO and his role with the new NOURISH+ collection which has been receiving so much praise in what feels like a never expanding line of shampoos and conditioners with the recent addition of NOURISH+ Volumize and NOURISH+ Revitalize.  Patrick consults on everything from the formulation to the smell and considering they are all clinically proven help repair damaged hair within 3 washes (and add strength, softness and shine!) and carry a price tag of $6.99, I’d say that’s pretty incredible.

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And I can vouch for it! After one use and Patrick’s generous offer of cleaning up my ends, my hair looked amazing! I walked in with a frizzy, unkempt disaster and walked out with beautiful, shiny and healthy hair. If I could bottle Patrick I would, until then I’m content with the Aveeno Nourish+ collection. Patrick is so lovely, talented and incredibly knowledgeable and approachable, it was truly an honor.

WIN IT! I’m giving away NOURISH+ Revitalize or NOURISH+ Volumize Shampoo and Conditioner (winners choice) to TWO lucky winners on my blog.

To enter leave a comment! Tell me anything about your hair to enter… like why you’d like to win, or your favorite hair trick is. Any (non-spam, happy) comment automatically enters you into the drawing.

An extra entry will be given if you are a fan of Pretty Connected on Facebook as well as if you follow me on twitter and tweet the giveaway using @PrettyConnected. For instance tweeting: “RT & Follow @prettyconnected to win AVEENO Nourish Shampoo & Conditioner. Additional chances to win & details @ http://bit.ly/oDWeZo #win”

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