With Earth Day right around the corner (April 22nd), AVEENO kicked off the month with an ACTIVE NATURALS Forest in New York’s Times Square to launch their BE AN ACTIVE NATURAL campaign. While I’ve been to many pop-up shops, this is definitely my first pop-up forest and most enjoyable (and natural) walk through Times Square!
The forest was part of the AVEENO BE AN ACTIVE NATURAL™ program, which is in an initiative to help raise awareness for healthy living and environmental sustainability. The program, encourages consumers to make small changes in their daily lives and they are rewarding everyone who joins them on FACEBOOK (www.facebook.com/aveeno), and makes a pledge towards a healthier planet. By doing so, you will earn points that