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NYFW: Style-Envy California Girls in the Desert at Mara Hoffman

Mara Hoffman Spring 2015

Backstage at Mara Hoffman, the hair stole the show! With an inspiration of the California girl at Joshua Tree, outdoors absolved in the chic by dryness elements of the desert, Nick Irwin, CATWALK by TIGI Global Creative Director created a unique messy, deconstructed braid that had even me wanting to get extensions to pull this look off. The key to creating that texture came from using CATWALK by TIGI Transforming Dry Shampoo on dry hair and blasting it with the blow dryer to create that matte texture. 

NYFW: Dipped in Gold – A Desert Gypsy Treasure Backstage at Mara Hoffman Fall/Winter 2014 Collection

maraHnyfw2014

Famed make-up artist Alice Lane for Maybelline lead the makeup team for the Mara Hoffman Fall/Winter 2014 show creating a look that captured the spirit of a nomadic desert nymph.  The collection was comprised of rich, printed fabrics saturated with striking colors and even though the look called for heavy liner, these runway Romany were easy on the eyes.  

NYFW: Backstage at Mara Hoffman SS14 with TIGI

Mara Hoffman HairIt is pretty much impossible to not be happy when you’re around Mara Hoffman and her collection. The Mara Hoffman’s Spring Summer 2014 collection was full of color, light, and joy —an embracement of the rainbow and all the positive diversity of light, love, and manifestation that it represents.  The collection stayed true to her classic silhouettes and  brought chiffons,

Are You Ready for New York Fashion Week?

I am, I am! Ehhhhhh! The Spring 2012 shows are upon us, and I just got my official press pass to Mercedes-Benz New York Fashion Week! Joining all the big-wigs of the fashion industry, I’ll be covering the makeup backstage and the fashion shows. IMG has posted the official schedule for Lincoln Center’s Damrosch Park for September 8th-15th, and announced some exciting first timers to the venue including J. Crew (are you as excited as I am?), Honor, Candela,