I recently peaked into the world Casio G-Shock as the brand celebrated it’s 30th anniversary kick-off event at the Manhattan Center. Casio has a lot to celebrate in the upcoming months, with innovative and impressive watches being launched throughout the year – several in collaboration with professional athletes and artists (any Eminem fans out there?).
The press conference started with a history of the G-Shock brand, included a demonstration of G-Shock’s toughness by being launched against a metal wall, and concluded with an exciting roster of watches that the world can expect to see coming soon. “Absolute toughness” was what the engineers of Casio set out to achieve, and they certainly did not fail at creating an indestructible watch and indestructible brand. Features like