Last night at Milk Studios in NYC, Casio G-Shock Unveiled their new S SERIES – the very first designed exclusively for women in Casio’s 30 year history!

“This is the first time in the brand’s 30-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President Timepiece Division Casio North America. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”