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Avon’s mark Names Lucy Hale Beauty Brand Ambassador, Robert Pattinson gets Tapped for Dior Homme Fragrances

It started with Lauren Conrad, then Ashley Greene, and now the baton has been passed to the Pretty Little Liars star, Lucy Hale as the new Beauty Brand Ambassador to Avon’s mark. In addition to appearing in digital and print campaigns for the brand, Hale will also be the spokesperson for the m.powerment campaign, mark’s philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.

“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”

Her debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.

Robert Pattinson Dior HommePress Release Picture

Meanwhile, Robert Pattinson is tapped as the new face of Dior Homme Fragrance. Since his breakout role in

Lauren Conrad and mark. Take Action Against Domestic Violence

Domestic violence comes in many forms –physical, verbal, emotional, and financial.  According to mark., ‘studies show that 1 in 4 woman will be abused by a partner in their lifetime’ and ‘currently 1 in 5 teens in a serious relationship reports being physically abused by a partner’.

mark., the beauty and fashion brand, that is all about empowering young women in both their careers and social lives, decided to take action.  In September of 2008, mark. launched their m.powerment campaign to help raise awareness and break the cycle of dating abuse and relationship violence.  The m.powerment collection, which donates all the net proceeds to the cause, consisted of the Have a Heart Necklace ($22), and Glow Baby Glow Hook Up Lip Glosses in m.powerment shades ($6) has since raised over $400,000.

Last night, Claudia Poccia, Global President, mark. and Lauren Conrad, mark. Spokesperson and Honorary Co-Chair of m.powerment by mark. launched their latest m.powerment campaign; the Have a Heart Bracelet ($12), and a Public Service Announcement, featuring Lauren Conrad.

The two, alongside Peer Educator, Kristen DeFur from the Healthy Relationship Training Academy of New York City sat on a panel for a Q&A Session to answer questions and stress that help is available.  Since domestic violence comes in multiple forms it’s important to trust your instincts and seek help immediately if you feel you’re a victim of abuse.  The most important thing is to get out of the relationship safely, and although that may seem impossible for many, counselors are