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mark. Celebrates 10years with Lucy Hale and Elle Varner

Lucy Hale and Elle Varner at Mark.'s 10 year anniversary party

Beauty and fashion brand, mark. will always have a special place in my heart. I started my blog right around the time I began consulting with mark. and years later to be in a room with some former colleagues and the blogger community to celebrate the brands 10th birthday is an honor. How far the brand has come over the past decade with a full line of makeup, skincare, nails and hair line as well as accessories, shoes, handbags and fashion finds. Not to mention, their m.powerment campaign which has raised over $1 million to to help break the cycle of dating abuse and partner violence!

Joined by mark.’s Global President, Meg Lerner, Celebrity Makeup Artist Fiona Stiles, R&B sensation Elle Varner, as well as mark.’s new beauty brand ambassador, (and Pretty Little Liars star) Lucy Hale, the brand celebrated it’s birthday at

Avon’s mark Names Lucy Hale Beauty Brand Ambassador, Robert Pattinson gets Tapped for Dior Homme Fragrances

It started with Lauren Conrad, then Ashley Greene, and now the baton has been passed to the Pretty Little Liars star, Lucy Hale as the new Beauty Brand Ambassador to Avon’s mark. In addition to appearing in digital and print campaigns for the brand, Hale will also be the spokesperson for the m.powerment campaign, mark’s philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.

“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”

Her debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.

Robert Pattinson Dior HommePress Release Picture

Meanwhile, Robert Pattinson is tapped as the new face of Dior Homme Fragrance. Since his breakout role in