It started with Lauren Conrad, then Ashley Greene, and now the baton has been passed to the Pretty Little Liars star, Lucy Hale as the new Beauty Brand Ambassador to Avon’s mark. In addition to appearing in digital and print campaigns for the brand, Hale will also be the spokesperson for the m.powerment campaign, mark’s philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.
“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”
Her debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.
Meanwhile, Robert Pattinson is tapped as the new face of Dior Homme Fragrance. Since his breakout role in