As some of you may remember, last year Casio G-Shock launched the S Series, a collection for women. Prior to that G-Shock was for men unisex, and Baby-G was the solo women’s line. This season, Casio has taken the young and rugged nature of the G-SHOCK brand and sassed up the S Series by partnering with Victoria Secret angel Josephine Skriver to debut the newest summer launches. Utilizing their 30 plus years of expertise in structural durability and technical functionality, the G-Shock S Series was designed to create a fashion accessory piece for the modern day woman who embraces life and its challenges.
Tag: Josephine Skriver
Top Model Josephine Skriver Stars in New G-SHOCK Campaign
Casio G-Shock Launches S SERIES for Her
Last night at Milk Studios in NYC, Casio G-Shock Unveiled their new S SERIES – the very first designed exclusively for women in Casio’s 30 year history!
“This is the first time in the brand’s 30-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President Timepiece Division Casio North America. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”