In a world where we use email to catch up, text instead of conversations and watch as online dating replaces any form of ‘love at first live sight’, NIVEA acknowledges the importance of human touch and is on a crusade to take it back!

Launching a Million Moments of Touch Movement, NIVEA has partnered with Lifechangers expert Dr. Drew and celebrity couple Jerry O’Connell and Rebecca Romijn to kick-off this year-long program that aims to take back kissing, hugging and touching one again.

While Dr. Drew presented some interesting  facts on how we’re starved for affection (did you know we do touch our cell phones more than we touch a loved one?), out came Rebecca Romign and Jerry O’Connell showing the room just why affection is so important and more fulfilling than any computer or smart phone could ever be. Talking about how much they miss each other when they are apart, and how they incorporate a weekly date night into their routine (sans kids) they reminded us not to lose sight of the importance and joy physical interaction plays in our life. I was ready to kiss them both.

Some interesting stats NIVEA discovered on the road to launching their Million Moments of Touch campaign:

·         Nearly equal percentages of women (74.5%) and men (74.4%) agree that Americans are in a state of “skin hunger,” a desire for more touch and human connection than they