In a world where we use email to catch up, text instead of conversations and watch as online dating replaces any form of ‘love at first live sight’, NIVEA acknowledges the importance of human touch and is on a crusade to take it back!
Launching a Million Moments of Touch Movement, NIVEA has partnered with Lifechangers expert Dr. Drew and celebrity couple Jerry O’Connell and Rebecca Romijn to kick-off this year-long program that aims to take back kissing, hugging and touching one again.
While Dr. Drew presented some interesting facts on how we’re starved for affection (did you know we do touch our cell phones more than we touch a loved one?), out came Rebecca Romign and Jerry O’Connell showing the room just why affection is so important and more fulfilling than any computer or smart phone could ever be. Talking about how much they miss each other when they are apart, and how they incorporate a weekly date night into their routine (sans kids) they reminded us not to lose sight of the importance and joy physical interaction plays in our life. I was ready to kiss them both.
Some interesting stats NIVEA discovered on the road to launching their Million Moments of Touch campaign:
· Nearly equal percentages of women (74.5%) and men (74.4%) agree that Americans are in a state of “skin hunger,” a desire for more touch and human connection than they receive.
· 74% of adults said that couples who go on regular dates touch each other affectionately more often.
· Men were more likely than women to name dry skin as a reason not to touch someone. Men were also more likely to name dry or cracked lips as a reason not to kiss someone. There were no sex differences in the other behaviors.
When asked what would make them less likely to touch or kiss someone else affectionately, these were the most popular conditions named:
a. Kissing someone with dry or cracked lips (79.5%)
b. Touching someone whose skin appears scaly (76.9%)
c. Touching someone whose skin appears flaky (51.3%)
d. Kissing someone with chapped lips (46.2%)
e. Touching someone with dry skin (28.2%)
So what are you waiting for? Go out there and hold some hands, kiss your neighbor and attempt to make it through dinner without your smartphone at the table.