The beauty world was abuzz when Glossier launched this past October. The beauty and skincare brand designed to take the guesswork out of beauty as an extension of Into The Gloss creator, Emily Weiss’ beauty empire. After the whirlwind success of the blog, and trying every product under the sun, Weiss and her team started to ‘get it’: they needed to created a highly edited collection of modern staples reflecting how women get ready every day.