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Casio Partners with Bryan Greenberg for the Launch of the Edifice Black Label Collection

Lara with actor Bryan Greenberg at the Casio Edifice Black Label launch party on 11/4/10. Photo credit: Casio/ John Nunez.

After announcing their partnership with actor and musician Bryan Greenberg (star of HBO’s “How To Make It In America”) at a recent press conference, Casio celebrated the official launch of their new men’s watch line, Edifice Black Label.

The collection is comprised of six styles ranging in price from $150 to $500. Sleek and functional, these water resistant, multifunction metal analog watches are equipped with stopwatch capabilities, LSI-controlled hand movements, world time, daily alarms, solar power and multi-layered dials.

Actor Bryan Greenberg showing off his Edifice Black Label watch. Photo credit: Casio/ John Nunez.

Hosted at the Tourneau TimeMachine store in NYC, I caught up with Bryan Greenberg for a chat about his latest endeavor. Our conversation went