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Marni to Design Spring Collection for H&M

Well the title of this post pretty much sums it up! And I’m so excited!!!! After a long line of designer collaborations (Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and Versace), H&M has announced their spring designer collaboration will be with one of my favorite Italian brands, Marni. Famed for its original prints and bold colors, founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for both women and men that captures the essence of Marni. Available from March 8, 2012 in over 250 stores worldwide and online, the collection features both clothing and accessories at H&M’s prices,  making Marni designs more accessible then ever!

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” says Consuelo Castiglioni, Founder and Creative Director.

GoldRun Launches iPhone app with Style.com & H&M

iPhone holders, today GoldRun debuts its new augmented reality application “X Marks the Spot” which delivers virtual goods and user rewards through social media games, guides and loyalty programs.  Features include users the capability to create their own virtual fashion show featuring a selection from H&M’s fall/winter collection.

To celebrate the launch, GoldRun has teamed up with Style.com and H&M to offer shoppers discounts, gift cards and a chance to win a trip to Las Vegas.  For the next 10 days, iPhone users who download the GoldRun app and visit any NYC H&M location can participate in a game to instantly receive a 10% off coupon valid for that day. All you have to do is find one of the featured virtual items in the collection shown, photograph it through the app and then click ‘collect your reward’ (which instantly downloads the 10% off voucher). Plus, you will be automatically