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Hilaria Baldwin Partners With PETA to Launch Cruelty-Free Cosmetics Shopping Guide

Entrepreneur, yoga instructor, Hilaria Thomas Baldwin (or as the press likes to call her, Alec Badlwin‘s wife) has teamed up with PETA to to be the face of their first-ever Global Cruelty-Free Cosmetic Shopping Guide. The guide will be the most up-to-date resource for customers who want to buy cosmetics and other products that are not tested on animals anywhere in the world.

Hilaria hosted an event earlier today at The Body Shop in Rockefeller Center to celebrate the launch of the guide, which is designed to help consumers who want to buy products that are not tested on animals the access and knowledge of which brands are truly cruelty-free.

“Since the 1980s, ‘cruelty-free’ has become a mark of distinction for cosmetics companies,” says Hilaria. “But as these companies head into China, the matter gets complicated because Chinese law actually requires animal testing. This is why