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Redken Unveils New Styling Collection


Combining the power of science with the desire for beauty, Redken will unveil a new line of styling products in April 2015. The collection, which consists of Braid Aid 03, Stay High 18, Short Sculpt 19, and Metal Fix 08, is inspired by Guido Palau’s iconic runway hairstyles.

Meet Guido


Redken’s creative consultant and global styling director is responsible for creating iconic runway hairstyles for Alexander Wang, McQueen, and Marc Jacobs. When creating the new Redken products, he had a singular mission: to streamline the styling process, making it faster and easier to translate to “real girl street styles”.

Meet the Styling Collection


Braid Aid 03 is a styling balm made specifically for braiding and twisting your hair (think Lauren Conrad). Applied to damp hair, the solution makes it easier to weave hair back and forth without getting strands tangled together.


Stay High 18 is a volumizing gel-mousse for women with fine hair and was inspired by toothpaste that goes from gel to foam. The root lifting technology turns from strong-hold gel into a mousse, providing both hold and lift without buildup.


Short Sculpt 19 is a texturizing gel for for pixies and bobs, making it the perfect prep tool for this season’s hottest hair trend: the lob.


Finally, the most unique and fun product, Metal Fix 08 is a metallic liquid pomade that comes in silver and gold to create the illusion of highlights. Even on the dreariest of days, your strands will shine like a beach bombshell.

We can hardly wait until April….

In other news, Redken just announced their newest brand muse: top model, street style star and trendsetter Soo Joo Park! In 2015, Soo Joo will take her hair to new lengths with an exciting innovation from the Extreme haircare line. Stay tuned!

Backstage at Marc Jacobs SS2011 Show

NARS Cosmetics and Redken 5th Avenue joined forced to create the makeup and hair look for Marc Jacobs RTW Spripg 2011 fashion show.

LEAD MAKEUP ARTIST: François Nars, Founder & Creative Director of NARS Cosmetics
TREND: Glossy green eyes & deep matte lips

LOOK & INSPIRATION: “The look is very reminiscent of Angelica Houston in the 70s-the bleached brows and the deep eyes,” said François Nars. “I wanted them to look like iconic models from the 70s with a modern approach. Marc had images of what he wanted the makeup to look like – mimicking the colors of the clothing but not matching exactly.”

Get the look! Here are the key NARS products used for the show:



LEAD HAIR STYLIST: Guido Palau for Redken
HIGHLIGHTS: Guido created four different looks for the show, using lots of flowers and hats.  Inspired simply by “Marc’s clothes”, he used a combination of two Redken products, Thickening Lotion and Quick Dry 18 Instant Finishing Spray.

For images for the show visit WWD.com