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ED by Ellen DeGeneres takes over the world

Ellen DeGeneres is on a roll! Since recently launching her ED by Ellen clothing and home line, she has added some new partnerships to the mix! For starters we had the great honor of joining Ellen and wife Portia de Rossi for the launch of the ED home decor and ready-to-wear pop-up shop at Bergdorf Goodman! The event also celebrated the launch of her new book, Home.

ellen degeneres portia de rossi ed by elle bergdorf goodman launch partyEllen DeGeneres Home book launch at bergdorf goodmanAlso in case you missed all of the billboards plastered around NYC, Ellen is partnering with Gap Kids to create a clothing collection. Through Spring 2016, the Gap x ED collection and campaign will focus on empowering girls to feel pride for the very things that make them different, encouraging them to be exactly who they are. Talk about Girl Power!Screen Shot 2015-08-21 at 1.53.26 PM (700x526)

Furthering the empowerment message, social media plays a crucial role in the campaign. Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words.

The collection of clothing for girls, boy and a small assortment for adult launched globally in select Gap stores and gap.com.

Gap Launches Birchbox Summer Beauty Shops

Birchbox x Gap collaboration

This Friday, it’s time! The Birchbox Summer Beauty Shop is officially launching at select Gap stores across the country! The eight-week experience will run through the end of July in seven flagship Gap locations in New York City, San Francisco, Chicago, Los Angeles and Houston.

Gap to purchase luxury retailer Intermix

Screen Shot 2013-01-04 at 9.14.24 AMLooks like Gap Inc. is entering the luxury market! The clothing retailer, which owns Gap, Banana Republic, Old Navy, Piperlime and Athleta is purchasing multi-brand retailer Intermix Inc. for $130 million.

Intermix doesn’t produce its own clothes and has 32 boutiques across the U.S. and Canada. But the chain has relationships with designers, including Herve Leger, Fendi, Yves Saint Laurent,

Shopping the GQ for Gap Capsule Collection

I don’t usually cover mens but if GQ is going to collaborate with Gap, for the sake of my boyfriend (and men everywhere), I had to attend the launch. When it comes to anything mens style, GQ is my Bible. GQ enlisted their 2012 Best New Menswear Designers to create