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Starbuck’s NEW VIA French Roast

Starbucks VIA French Roast

As some of you may remember, it was almost a year ago when I was first posted about Starbucks VIA Ready Brew coffee ($2.95/3pack, $9.95/12pack). Starbucks was one of the sponsors at New York Fashion Week, and I was in between shows and in dire need of caffeine.  My options we’re either their instant VIA coffee or one of their overly sweetened packaged drinks. Having only experienced instant coffee that tasted like watered down dirt, it was out of complete desperation that I tried the VIA Italian Roast, much less expected to drink the whole cup. To my surprise it tasted exactly like their regular brewed coffee—my mind was actually blown.

Starbucks VIA Collection

This month Starbucks launched their latest VIA flavor in French Roast. I had the pleasure of spending National Coffee Break Day (1/20) with them for an exclusive tasting and flavor profiles of each of the VIA varieties.  First off, VIA has come a long way since last year, they now offer an extensive range of flavors including Italian, Columbia, Vanilla, Mocha, Caramel and Cinnamon Spice, as well as a VIA Iced Coffee. It’s no wonder they are the No. 1 selling packaged coffee globally. Although, that’s not surprising considering how convenient