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Front Row as Express Breaks a Record and Previews their Holiday 2011 Collection

What an exciting weekend! As I mentioned last week, I partnered with Lucky Magazine and Express to help raise awareness and cover their festivities on Saturday. The day started at 9am when Express took over Times Square and attempted to break the Guinness World Records title for the most people modeling on the catwalk. Well they succeeded!! Taking the title from Galeries Lafayette in Paris which had 521 participants from September 2010, Express now holds the record with 1,243 participants.

Backstage @ Express Holiday Preview
Express Holiday Preview

That evening, Express previewed their Holiday 2011 runway show. Streaming live from Times Square fans could watch from the streets or on Express.com. Being one of the 8 featured bloggers to partner with them for the campaign, I had the honor of being front row for the show; mere seats away from (deep breathe) Catherine Malandrino and the high-ups at Express, including Lisa G. (yes, Lisa G. as in twitter’s @ExpressLisaGsigh).

SATURDAY Express Invites YOU to Rock the Sidewalk

Playing dress up! Nicole Miller dress, Express glasses, scarf, beaded bracelets, Jeffrey Campbell shoes

Ever wanted to be a model and walk the runway? Or watch a fashion show live? Well here’s your chance! This Saturday, 7/23 Express is taking over Times Square (NYC) and is opening their runway to the public in an attempt to break the Guinness World Records for most people modeling on a catwalk (current record is at 521). From 9am-5pm, models (that’s you!) get an exclusive Express tee, a surprise savings card, and a chance to win a $250 Express Gift Card. Then at 9pm Express will host their Holiday 2011 Runway Show. Can’t make it? Watch the show live at 9pm at Express.com.

And yes, I’ll be there! Last night Lucky Magazine and Express hosted a little soiree to celebrate the campaign and asked 8 bloggers to partner with them –myself being one of them! So I’m throwing out my camera fear and going to rock that runway! I hope you’ll join me! I’ll also post pictures from Saturday’s event and how I styled the Express collection so check back!

More pictures from last nights Lucky/Express event…

Caroline from sweetcarolineinthecity.com and I we’re jazzing up our outfits with Express accessories. I’m all about this Express Necklace!

I was getting Parisian nerdy-chic with Express while