Rectangular bottle, green writing, yellow moisturizer… it can only be one thing: Dramatically Different Moisturizing Lotion by Clinque. We all know it, most of us have used it — it’s the essential last step in the Clinique’s 3-Step Skincare System. Now it’s common to have a skincare routine but growing up this was my first introduction to a ‘cleanse, exfoliate, moisturize’ regimen. My story, coupled with the millions of people globally who share a similar experience is what makes this brand and this lotion so iconic.
On Tuesday night, Clinique invited me to Dramatically Different Party. Hosted at 620 Loft and Garden in Rockefeller Center, the party celebrated the launch of a NEW Dramatically Different Moisturizing Lotion+.
Here’s a taste of the evening…
So why after so many decades did Clinique reformulate such a staple product?