It’s hard to believe I started this week in Colorado and now have been so embedded in New York Fashion Week, I’ve hardly had a second to post about the amazingness that has been this week. On Wednesday morning I flew in on a red-eye (what a terrible) and bolted to the W Hotel in Times Square, for the unveiling of their big announcement with CFDA.

Nestled in a deconstructed EWOW Suite, Carlos Becil, VP North American Brand Management, W Hotels, and Steven Kolb, CEO, CFDA, announced a new, fashion forward partnership between W Hotels and CFDA {FASHION INCUBATOR}. As some of you may know the incubator program provides support and major resources and contracts to promising fashion talent to help them grow and sustain their business.

W will bring {FASHION INCUBATOR} designers out of New York City and into markets that are important to growing their businesses. The partnership will travel {FASHION INCUBATOR} designers to W Hotels around the country for fashion showcases and special events, providing exposure to new retailers, media and consumers to drive sales. Additionally, {FASHION INCUBATOR} designers will benefit from W’s deep-reaching digital and brand marketing channels.

And it gets better! Double surprise for me when I walk in and Daniel Vosovic is there and one of the very talented designers partaking in the {FASHION INCUBATOR} program.

Fun fabulously dorky LARA/DAN fact: Before Daniel was on Project Runway, wrote his book and produced his namesake collection, we we’re RA’s together at Fashion Institute of Technology.

My congratulations go out to all of the other designers/labels in the program as well: Ari Dein, Burkman Bros, Emanuala Duca, Isaora, NUMBER: Lab, Reece Hudson, Timo Weiland and Whit. Rock it!

{Mood boards!}

Thank you W Hotels/CFDA for having me!