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BOSS Series Interview: Adriana Botti of Little Words Project on How to Grow Your Business + 15% off

Interview with Adriana Botti of Little Words Project. Use code LARA15 for 15% off any purchases on littlewordsproject.com

For most of us starting a business is scary, especially if you’re self funding. You have a great idea for a product, but bringing it to life is intimidating at best, especially if you have limited capital (say under $20k) and have the goal of expanding it into a real business. Adriana Botti started with even less that that, had no outside investment and succeeded to hit a $1 million in sales #goals year 4 of your business of starting Little Words Project. If you’re not familiar, Little Words Project is that super cute beaded bracelet brand that has positive messages on them. They are beyond uplifting and spread kindness and joy everywhere they are worn. You can also register them and wear and share them with your friends who need a little encouragement and track the journey of your bracelet from wrist to wrist. We sat down with the superstar to talk business, growth, pricing and advice!

  1. What verticals do you offer and what has been the most lucrative in growing your business?

We do everything from Facebook/Instagram sales to corporate gifting to college campus events and sponsorships for partner events. We have found that the most lucrative of them all is the collegiate ones because not only do they all buy upfront but continue to spread the word making it a really great marketing opportunity for us moving forward! 

2.Pricing. Many of us struggle with pricing. Should it be based on a perceived value or based on your Cost of Goods (COG)?

Here’s the thing- you want to do your best to price your product at a price that will serve your needs (make you a profit and keep you open for business) while at the same time matching perceived value- that’s how you know you’ve found the sweet spot price point. Every industry and company is different, but for us,

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BOSS Series Interview: Stacy Igel of Boy Meets Girl

stacy igel of boy meets girlInterview of Stacy Igel of Boy Meets Girl. Photo Credit: @SophieElgort

I always try to recall how long I’ve known Stacy but between admiring her work and our run ins at events the line is blurred and all I can answer that with is… a while. She’s a true inspiration and someone who has more job titles than me, and somehow does it all and manages to always have a smile and not a hair out of place. I’m so proud to call her my friend and she’s the only person I know that uses Post-It’s the way I do, in bulk. To say I admire her is an understatement and so excited to have her for this weeks boss series. So here we go…

Tell us about yourself?

I am the Founder & Creative Director of BOY MEETS GIRL®, a young contemporary streetwear brand founded in 2001.  We have also been coined as “the original give-back athleisure brand.” I am a proud mom of son @dylanreidigel. In my sleep I write a lifestyle blog, Behind the Seams™ with Stacy Igel and also co-created and co-host the #MOMSGOTTHIS podcast which was recently featured in Forbes “Podcasts Created by Women You Need to Be Listening To Right Now!” And is up for the 2018 People’s Choice Podcast Awards. Charity and giving back has always been a big focus in everything I do. I have been a chair several years for the Young Survival Coalition ILP Gala:  https://fashionweekdaily.com/stacy-igel-young-survival-coalition and I am a brand ambassador for the NSCC’s BullyBust campaign. I am also a frequent lecturer & panelist on subjects such as social media, branding & entrepreneurship.

You do it all! How do you time manage? Are there any apps/tools you use to make your life easier?

Every day I am learning. I use my Outlook calendar, I use my BOY MEETS GIRL® notebooks for meeting notes, and I recently bought a BLOOM daily planner that I am mixing into all the above to keep me organized. I use my memopad a lot, as well as EverNote and Google Docs. I also can’t forget about Post-Its! They’re all over my desk.

What advice do you have for new entrepreneurs?

Be prepared to work like you’ve never worked before.

Being a talented designer is not enough. You need to learn how to be an effective marketer, networker, salesperson, service provider, writer, stylist, merchandiser and

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