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Oh my GOODNESS…

Oh my GOODNESS, is right! As some of you know, as of last NYFW season I began working with the supermodel/philanthropist, Elettra Wiedemann on her 4-day fashion week pop-up restaurant concept, GOODNESS, which was founded on the principles of providing a wide audience, affordable, locally sourced food, by a rotating line-up of celebrity chefs.

After such an amazing response in September, Elettra brought GOODNESS back for the Fall 2012 NYFW season. Hosted by CIRCA and The Daily Front Row, GOODNESS was housed at the Robert on the 9th floor of the Museum of Arts and Design from February 11 – 14th, and featured an amazing line-up of rotating chefs which included: Mario Batali of Babbo, Leo Forneas of ROBERT, Alain Allegretti of La Promenade des Anglais and Julian Medina of Toloache. And to add to the excitement, GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.

Mario Batali and Elettra Wiedemann.
Leo Forneas' drool-worthy scallops

We also took over the 7th floor of the museum to create the GOODNESS Lounge by Renaissance Hotels. Designed as a comfortable “living room” space for guests to relax and recharge. The GOODNESS Lounge by Renaissance Hotels also featured a touch-up station by Lancôme and massages by Equinox. CIRCA, the world’s leading global buyer of fine jewelry, showcased their collection of recycled, sustainable luxury jewelry in the lounge. As you may remember (I posted about the competition!), GOODNESS partnered with Talenthouse to choose a winning resident DJ for the lounge. Our winner, DJ Travisty was a gem and kept the beats going and the lounge popping.

Day 1 was a blur! Mario Batali was in the kitchen and naturally we we’re booked the entire day. We also had a little kick-off party to toast Elettra and the chefs. We were joined by Elettra’s mother, Isabella Rossellini, as well as fashion friends, Monique Pean, Michelle Harper, Laura Brown, Mickey Boardman, Lorenzo Martone, and Jon Emperson aka Lypsinka.

Isabella Rossellini and Elettra Wiedemann.
Lauren Remington Platt, Elettra Wiedemann, Michelle Harper.
Robert Verdi and Simon Doonan filming at GOODNESS

After that we cruised through the next 3 days, welcoming guests, coordinating interviews and trying everything we could possibly could on the menu. I’m so lucky to work with the most amazing team that made going to work everyday so fun and be apart of such an innovative concept.

GO team GOODNESS!

You haven’t heard the last of GOODNESS… aside from a return in future New York Fashion Weeks, expect appearances in Paris, London, Doha and Miami.

Photo Credit: Abe Shaw (minus the tragic looking ones I took)

Mark your calendar: Elettra Wiedemann’s GOODNESS pop-up restaurant returns for NYFW

Mark your calendars and start making your reservations! From February 11th – 14th, Elettra Wiedemann’s GOODNESS pop-up restaurant returns to New York Fashion Week.

As some of you may remember from last fashion week, I worked with the glamorous and wonderful supermodel Elettra Wiedemann on her full service Fashion Week pop-up restaurant, GOODNESS. Well I’m excited to report that for this New York Fashion Week season, GOODNESS returns with an all new line up of prominent chefs including Mario Batali, Leo Forneas, Alain Allegretti and Julian Medina.

Open for lunch only from 11am-3pm on February 11th through the 14th, this years GOODNESS will be held at the Robert, located on the top of the Museum of Art and Design. And if you’ve never been to the Robert for dinner or drinks, you need to! Besides having a very stylish interior, the view is to die for! Set on the 9th floor of the Museum, it has ceiling tall windows that overlooks Columbus Circle and Central Park.

Do I have you convinced yet? Sponsored by The Daily Front Row and CIRCA, we’re pleased to announce that this years GOODNESS has earned the CFDA’s Health Initiative Stamp of Approval. Here’s the line-up:

  • Saturday, Feb 11th – Mario Batali of Babbo
  • Sunday, Feb 12th – Leo Forneas of ROBERT
  • Monday, Feb 13th – Alain Allegretti of La Promenade des Anglais
  • Tuesday, Feb 14th – Julian Medina of Toloache

Menu: A la carte or Prix fixe menu ($35)

Reservations are now being accepted at goodnesspopup.com

Also for the first time, Goodness is proud to present the GOODNESS Lounge by Renaissance Hotels on the 7th floor of the Museum of Arts and Design (two floors below the pop-up restaurant). Designed as a comfortable “living room” and wi-fi lounge for editors and fashion week goers to relax and recharge, the GOODNESS Lounge by Renaissance Hotels will feature a touch-up station from beauty sponsor Lancôme. CIRCA, the world’s leading global buyer of fine jewelry, will also showcase their collection of recycled, sustainable luxury jewelry in the lounge, offering attendees access to their collection of antique and contemporary collectible gems. GOODNESS also partnered with Talenthouse and DJ Zen Freeman to choose a resident DJ, and are pleased to announce the winner of our DJ competition, DJ Travisty, who will provide a soothing soundtrack of lounge music and modern remixes for the lounge.

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