Now I know what you’re thinking: How can a product that comes out white be Makeup? I thought the same thing when trying the new Almay Smart Shade skintone matching makeup. Here’s the cool part it contains Almay’s breakthrough tonemimic shade-sensing bead technology which you see inside the white formula and when you blend it on your skin it intuitively transforms your skintone to even it out and look like you’re not wearing makeup at all.