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An Inside Peak the Hard Candy Factory (Plus What’s NEW for Fall)

pretty connected at Hard Candy factory
Oh hey, I’m making cream blush!

I had quite a treat a few weeks ago when Hard Candy invited me out to NuWorld Beauty in New Jersey to see where all the magic happens. And by magic I mean where all the formulations come together and the actual makeup is made and packaged. It was like an episode of I Love Lucy, except instead of chocolate, makeup was coming down the conveyer belt (and real professionals were handling it). It’s simply incredible to see what goes on behind the scenes and how many impressive machines and people it takes to bring you a perfectly pressed compact or evenly poured lipstick. I mean speaking of lipstick, check this out:

OpenSky Launches Beauty + PC Interviews Dr. Brandt!

Yesterday, I had an event-full day of meeting some major industry experts at the Opensky beauty launch party.

Meet the OpenSky curators!

Some of you may be familiar with Opensky — they are a shopping site that pairs industry experts in food, style, healthy living, kids and home to curate some of their favorite products and make them available to you. Fresh to the website is now BEAUTY! To name a few… Dr. Neal Schultz, MD, Pati Dubroff, Chandler Burr, Sue Devitt, Alicia Silverstone and Dr. Brandt are all curators for this new category and the product range for beauty spans over Hair, Makeup, Body, Fragrance, Skincare and Wellness.

I had some one-on-one time with Dr. Brandt (yes the Dr. Brandt!!) to talk yoga, summer must-haves, SPF and how to fight back against sun damage! Take a look:

For more on OpenSky, visit opensky.com

 

GIVEAWAY ALERT: Alicia Silverstone for EcoTools Brush Set + Bag


The Alicia Silverstone Collection for EcoTools

Earth-friendly beauty brand, EcoTools, has a lot to celebrate! This month they finally introduced their official website www.ecotools.com and launched their second collection with actress and eco-advocate, Alicia Silverstone! To commemorate all the excitement, we’re giving away a few pieces from the collection! One lucky winner will get the very limited edition custom designed Alicia Silverstone eco-bag, which is so limited that it’s not even available for purchase! AND the EcoTools by Alicia Silverstone 5-Piece Brush Set & Bag.

Hard Candy: They’re Back and Exclusive at Walmart

Exclusively at Walmart, the former prestige beauty brand, Hard Candy, resurfaces this week for the masses, priced at $5 – $10.  An impressive price point considering they will launch with 261 items ranging from nail polish, bronzers, tinted moisturizers, to lip stains, lip glosses, and a variety of eyeliners, eyeshadows, mascaras, and more.

The Hard Candy for Walmart launch party
The Hard Candy for Walmart launch party

Founded in 1995 by Dineh Mohajer, Hard Candy is one of those brands that takes me back.  That’s the year Clueless hit theatres and every female teen from that generation, become instantly obsessed with Alicia Silverstone.  Well at least I did, so when she