For the first time ever Guerlain is doing an online pre-launch of their holiday collection, Belle de Nuit, by partnering with the influential online discovery destination AHAlife.
Starting today, fans of the infamous beauty brand can purchase the artfully designed and packaged collection before it is available elsewhere. The collection was informed by the 1933 Geurlain collection called Vol de Nuit, which was inspired by daring women of that era, Amelia Earhart and
Event: Ivanka Trump and Ahalife Jewelry Event
Date: February 7, 2011
Location: Ivanka Trump Fine Jewelry Boutique, Madison Avenue, NYC
I kicked off the week with AHAlife and Ivanka Trump at a private event hosted at her jewelry store on Madison Avenue. If you’re not familiar with AHAlife.com, you should be or at least sign up for their newsletter. They are a website that sells unique finds from all over the world curated by a series of tastemakers (all of which you can “meet” on their site). One of which, Wendi Murdoch, featured Ivanka Trump’s Girl Up Bracelet, which went on sale on AHAlife the very next day. Priced at $40, 100% of the proceeds from the sale benefits the United Nations Girl Up campaign, an organization that works to improve the lives of girls globally.
“We help provide basic needs such as access to school supplies, clean water, life-saving health services, safety from violence and more for these young girls,” says Trump. The bracelet features a sterling silver chain and a coral silk cord joined by two sterling silver charms—the Girl Up bird and the Ivanka Trump logo.
Considering you’ll likely never see anything at the Ivanka Trump Fine Jewelry Boutique priced at $40 (or on AHALife.com), let alone with the proceeds going to such a worthy cause, I would recommend jumping on this opportunity. Oh look at that, I just
