Hosted earlier this month at The Doubles Club in NYC, Mercedes-Benz was joined by industry publication, Beauty Fashion magazine for the launch of their latest mens fragrances available exclusively at select Dillard’s stores.
Mercedes–Benz teamed up with perfumer Olivier Cresp of Firmenich to create the two new signature scents: Mercedes-Benz for Men and Mercedes-Benz Club.
Inspired by Mercedes-Benz’s iconic imagery and assertive personality, their first signature fragrance, Mercedes-Benz for Men opens with the combined scent of citrus and violet. At the heart of the fragrance is a play between the aquatic notes of cascalone, and the powdery accents of violet. The woody base notes, provided by spices, bourbon pepper, nutmeg, and galbanum, are mixed with essences of cedar, vetiver and patchouli, to provide a scent full of contrasts resulting in a woody, floral and fresh men’s fragrance. In an elegant and clean bottle this is the sophisticated fragrance and packaging that embodies the heart of the Mercedes-Benz precision.
The second fragrance, Mercedes-Benz Club is pulsing with freshness, hesperidia notes and is blended with rhubarb as the top notes; with juniper berries, spices, cardamon and water notes in the middle and a base of patchoili, woodsy notes, tonka bean and ambroxan. Uniquely seductive, and ultra-masculine woody aromatic fragrance is targeted for the newer generation of Mercedes-Benz consumers.
Mercedes-Benz for Men and Mercedes-Benz Club are available at Dillards.com