I’m way overdue for a trip to San Francisco and one of the beauty stores on my radar to visit while there was Credo. So when an invite came for the opening to their store in NYC, I was so excited! With just months after Space.NK moved to Nolita, the new Credo store is located on the same street, just a few blocks over at 9 Prince Street.
For anyone not familiar with Credo, it has that same smartly curated beauty boutique feel you’d get from a Space.Nk or Blue Mercury but their schtick is all natural and organic beauty brands. So you’ll see minimal to no cross over from these stores or Sephora. Spanning 900 sq feet, the Credo store offers products from 100+ brands from all over the world spanning face, hair, body and makeup. We’re talking brands like Tata Harpour, W3LL People, Ilia, Indie Lee, Juice Beauty,RMS, African Botanics, Cocovit, Evolvh, Dr. Jackson’s, Fig + Yarrow, Graydon, Herbivore, Innersense, Intelligent Nutrients, Kahina Giving Beauty, Kjaer Weis, Lurk, Marie Veronique, MV Organic Skincare, Nu Evolution, Rituel de Fille, Sans (ceuticals), Skin Owl, Strange Invisible, SW Basics, and Vapour. 
Carefully curated, Credo is founded by industry vet Shashi Batra who was part of the original executive team that started Sephora in the US. Their ongoing mission is to change the way people think about the beauty products they use, bringing together a collection of brands that not only make people look good, but they are good for them, as well. With more natural skincare being such a focus and so many brands entering the space, it’s exciting to have a storefront in my backyard and educational resource to navigate.
The Credo NYC store is located at 9 Prince Street. Learn more at credobeauty.com