Jessica Alba Launches Honest Beauty Line


Jessica Alba’s highly anticipated beauty line hit NYC just in time for NYFW. The line, which promises safer chemicals in its products, features more than 85 skincare and makeup items. Aligning with the brand’s message, the beauty products promise to be safe and effective, underlined with the message of celebrating diverse beauty.

For skin care there’s a variety of cleansers, moisturizer, tinted moisturizer, cream, oil, face mist, and a do-it-all Magic Balm.  In the makeup department you’ll have all your bases covered with face primer, concealer, foundation, cream and powder blush, eyes shadow trios, eye liner, brow pencils, lip gloss, lip crayons, and Truly Lush Mascara + Lash Primer.  Let’s not forget tools: makeup wipes and a must-have konjac sponge.

To become honestly beautiful (sorry, had to), check out the website, to shop my favorites – Magic Balm, Concealer Duo, and the Soft Sand Eyeshadow Duo – and watch clever photo and video tutorials and tips.

P.S – Honest Beauty will also debut a six month pop-up shop on September 25 at The Grove in Los Angeles.