Just Cavalli is ready for Coachella

Jk. The Just Cavalli Spring/Summer 2015 Advertising Campaign celebrates freedom and universal love, values that have marked the timeless counterculture of the ’70s.

The dusty roads and the warm California sun backdrop, taken by photographer Michel Comte, evoke the incredible atmosphere of Coachella. Every year the unique music festival welcomes thousands of young people, eager to dance to the alternative and electronic sounds of major artists from around the world.

The protagonists of the campaign, including Soko, the young French singer, express a sense of freedom and eclectic spirit of the Just Cavalli Spring/Summer 2015 collection creating imagery with a strong impact.

The dresses with micro prints and the leather jackets with lightweight inserts characterize the collection. The miniature textures of animal prints provide a lively beat, with which the garments’ symphony of colours come to life as if conquering the big stage in bold red, light blue, yellow, purple and emerald green with summer hues of ivory, sky blue and pink.