PC Presents at the Beauty 2.0 Awards. And the winner is…

Beauty 2.0 Awards

The second annual consumer choice awards: #beauty20 took place in New York on September 30 at 404NYC in New York. The celebration took place during the innoCos Digital summit. And I was honored to be apart of the ceremony and asked to present the “Best Instagram” award.

#beauty20 awardsThe #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media. The innoCos team selected 10 of the most popular digital marketing platforms – with two new categories Best Beauty Startup and Best Technology Startup – asking both consumers and brands to place nominations.

Pretty Connected presenting the #Beauty20 awards

OPI accepting their Beauty 2.0 Award
OPI accepting their Beauty 2.0 Award

Over 300 award entries were received of which the judges selected the top five brands from each of the10 categories. And from there consumers had a month to vote their favorite beauty brand online. With over 20,000 votes, received the winners are:

Here is the list of the winners:

Best Twitter Nominees: OPI ProductsBenefit Cosmetics, It Cosmetics, Maybelline New York, Rimmel London

Winner: OPI Products 

Best Facebook Nominees: Burt’s Bees, L’Occitane en ProvenceL’Oréal Paris Natura, ULTA Beauty

Winner: ULTA Beauty 

Best Pinterest Nominees: BeautyInTheBag, Lime CrimeMischo BeautyOPI Products, Too Faced Cosmetics

Winner: OPI Products 

Best Instagram Nominees: Bath & Body WorksBumble and BumbleCovergirlFresh BeautyOPI Products

Winner: OPI Products

Best App Nominees: Get the Look by RimmelMakeup Genius By L’OrealMake up by ModiFaceMary Kay® Mobile Virtual MakeoverSephora to Go

Winner: Mary Kay Mobile Virtual Makeover 

Best Online Video Nominees: Dove: PatchesConfession by Dermablend Professional, Make Love. Not War by Lynx, Not Sorry by Pantene, DollarShaveClub.com-Our Blades Are F***ing Great

Winner: Dove Patches

Best e-Commerce Website Nominees: Dollar Shave Club Estée Lauder Mary Kay SephoraUrban Decay

Winner: Mary Kay

Best Beauty Startup NomineesBeauty Army, Cocotique Luxe Lacquers, Birchbox, Preen.Me

Winner: Birchbox

Best Technology Startup: Dollar Shave Club, Mink, Olapic Poshly, Powa Technologies

Winner: Dollar Shave Club

Best Beauty Brand OnlineAveda, Bobbi BrownDollar Shave ClubKiehl’s Since 1851, Sephora

Winner: Aveda