The second annual consumer choice awards: #beauty20 took place in New York on September 30 at 404NYC in New York. The celebration took place during the innoCos Digital summit. And I was honored to be apart of the ceremony and asked to present the “Best Instagram” award.
The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media. The innoCos team selected 10 of the most popular digital marketing platforms – with two new categories Best Beauty Startup and Best Technology Startup – asking both consumers and brands to place nominations.
Over 300 award entries were received of which the judges selected the top five brands from each of the10 categories. And from there consumers had a month to vote their favorite beauty brand online. With over 20,000 votes, received the winners are:
Here is the list of the winners:
Best Twitter Nominees: OPI Products, Benefit Cosmetics, It Cosmetics, Maybelline New York, Rimmel London
Winner: OPI Products
Best Facebook Nominees: Burt’s Bees, L’Occitane en Provence, L’Oréal Paris Natura, ULTA Beauty
Winner: ULTA Beauty
Best Pinterest Nominees: BeautyInTheBag, Lime Crime, Mischo Beauty, OPI Products, Too Faced Cosmetics
Winner: OPI Products
Best Instagram Nominees: Bath & Body Works, Bumble and Bumble, Covergirl, Fresh Beauty, OPI Products
Winner: OPI Products
Best App Nominees: Get the Look by Rimmel, Makeup Genius By L’Oreal, Make up by ModiFace, Mary Kay® Mobile Virtual Makeover, Sephora to Go
Winner: Mary Kay Mobile Virtual Makeover
Best Online Video Nominees: Dove: Patches, Confession by Dermablend Professional, Make Love. Not War by Lynx, Not Sorry by Pantene, DollarShaveClub.com-Our Blades Are F***ing Great
Winner: Dove Patches
Best e-Commerce Website Nominees: Dollar Shave Club Estée Lauder Mary Kay SephoraUrban Decay
Winner: Mary Kay
Best Beauty Startup Nominees: Beauty Army, Cocotique Luxe Lacquers, Birchbox, Preen.Me
Winner: Birchbox
Best Technology Startup: Dollar Shave Club, Mink, Olapic Poshly, Powa Technologies
Winner: Dollar Shave Club
Best Beauty Brand Online: Aveda, Bobbi Brown, Dollar Shave Club, Kiehl’s Since 1851, Sephora
Winner: Aveda