Like the headline reads, Tommy Hilfiger is partnering with one of our favorite it girls, with English model, blogger, dj, and author Alexa Chung this Fall! Stepping into the role of guest editor, Chung will select must-have pieces from the Tommy Hilfiger Fall 2014 collection available at select stores in Europe and online at tommy.com/alexachung. To compliment her selected looks are Chung’s styling tips and essentials along with exclusive images from her shoot at NYC’s Milk Studios. The program launched on october 7th with the guest editor’s “Shake Up Your Wardrobe” feature. The reveal of Alexa Chung’s choice pieces will take place every month through January 2015 on tommy.com and at select stores in Europe.
“We are excited to partner with Alexa Chung as guest editor of our Fall 2014 women’s collections,” said Tommy Hilfiger. “Alexa is the true definition of an ‘it’ girl – she’s cool, witty, smart and has a great sense of style. She knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own. Alexa will give our customers an insider’s view of her must-have pieces from our seasonal collections, all presented through shoppable content on tommy.com and in select Tommy Hilfiger stores across Europe.”
Chung’s choices for October are: a versatile cowl-neck sweater, a black A-line flare skirt, and rock-and-roll-inspired black leather leggings with moto details on the knee. She pairs the look with her “dream coat” – an oversized wool-blend cocoon coat in gray plaid (which just so happens to be my dream coat!).
{Dream Coat alert! Tommy Hilfiger Collection Great Coat (also available in blue)}
Her final picks for the month include button-down blouses in tonal indigo and camouflage print, an everyday low-rise skinny jean, and a navy blue wool-blend cardigan.
The launch of Chung’s guest editorship and its dedicated imagery will be shared globally via Tommy Hilfiger’s social media channels. Friends and followers of the brand are invited to join the conversation using #TommyHilfiger on Facebook, Twitter and Instagram.