Today we kick off Earth Month (and mark your calendar April 22nd is Earth Day). Since 1999, Aveda has been celebrating Earth Month, and taking strides to save our planet. In this time span the beauty brand has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. Last year Aveda’s Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. This year they are trying to beat that record!
Global Cut-A-Thon for Clean Water on Monday April 7th
On April 7th, salons across the globe will be participating in a Global Cut-A-Thon and Beyond to raise funds for clean water projects around the world. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and other beauty services in return for a donation to Earth Month. Here’s what’s happening in NYC! WHO: Aveda Institute New York City WHEN: Monday, April 7, 2014 // 11am – 8pm WHAT: Aveda Institute New York City will participate in a Global Cut-A-Thon and Beyond to raise funds for clean water projects around the world. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and beauty services in return for a donation to Earth Month. WHERE: 233 Spring Street Services include:
- · Student Haircuts: $20
- · Professional Stylists: $40
- · Master Stylists: $60
- · Blow Dry: $10
- · Manicures: $10
- · Eyebrow Waxing: $5
Complementary Aveda Rituals of Renewal include:
- · Stress Relieving Hand Massage
- · Stress Relieving Scalp and Shoulder Massage
- · Stress Relieving Neck and Shoulder Massage
Book an appointment today by calling: 1.877.283.3229 Ext. 1 *Please make reference to Cut-a-Thon when booking an appointment.
Light the Way Candles
Aveda has also launched a limited edition, Light the Way Candle ($12) as part of their Earth Month initiative. 100% of the purchase price will be donated to the Global Greengrants Fund, a non-profit that channels high-impact grants to grassroots groups working to solve pressing environmental problems. The images on this year’s Light the Way™ Candle carton were drawn by children living in the Umbari, India village who benefited from a grant supported by Aveda and Global Greengrants Fund to AWARD (Action for Women in Rural Development) to improve the local water system. The approx burn time is 27 hours. Learn more ataveda.com