Many of you know my friend and colleague Jeremy Goldman (aka @jeremarketer on twitter) from our stints at Jurlique and Kiehl’s together (before we split off and he went on to Temptu, and then to Unilever to launch a new brand. Now pay attention (especially you want-to-be social media experts), Goldman recently wrote the book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. It’s a great guidebook for those of you looking to take your social media marketing to the next level, and features case studies of Bonobos, Modcloth, DKNY, and many more! It’s a great read which I’m not saying just because I may or may not be in the forward;)
So here’s the good news your you (and you’r bank account). Amazon just picked up picked up Going Social for its “Kindle Big Deal” promotion! From now until this coming Memorial Day, they’ve dropped the eBook price from $19.95 to just $1.99! Be sure to pick up your Kindle copy if you haven’t already.
Of course, if you want to simply tweet your support for the book, just go here and post away! Happy reading!