NEW Madison Ave. Store Opening: Schutz Shoes (first 100 customers get 50% off)

-PC Fashion Corespondent, Tiffany Piñero of Tiffany Piñero Style

I can’t think of many ways to brighten up Madison Avenue, 655 Madison Avenue to be exact, than with a little Brazilian flair. The talented designer Alexandre Birman of his namesake luxury line, brings his moderate collection Schutz front and center in his first ever New York City flagship boutique today! As if well priced, perfectly designed, we’re talking no detail over looked the best real, yes they’re all REAL, leathers and fabrics you can find, with made in Brazil quality, drop dead gorgeous shoes retailing from $100 – $300.

Excited! Well run! The first 100 shoppers in the door TODAY starting at 10am (when they open) receive 50% off their entire purchase.

Dying? Us too! Yesterday, Lara and I got a sneak peek of the store at the Schutz’s private editor breakfast. We swooned over the current Fall collection so much, we talked out with five pairs of shoes between the two of us. Over the top? Maybe, but can you think of a better way to kick off fashion week? Didn’t think so.

{Lara and I with Alexandre Birman (and our new purchases!)}

ABOUT SCHUTZ: Attitude and innovation have always been part of the SCHUTZ lifestyle. Its mission is to offer their consumer a brand that is symbolic of innovation, design, quality, and freedom of expression while keeping its mission of “Living for Pleasure.”

This Brazilian brand was created in August of 1995 and in little time achieved huge success in the women’s footwear market. Currently, SCHUTZ is based in Campo Bom in the state of Rio Grande do Sul, where it produces around 160,000 pairs of shoes per month. SCHUTZ stores can also be found in over 49 countries and 32 stores, 6 which are flagships.